Introduction to Problem
The DeFi adoption gap: 99.87% of people are hesitant or don't know how to use benefit from decentralized protocols
The Scale of Untapped Potential
| Metric | Value | Source |
|---|---|---|
| Global population with internet access | 5.3 billion | ITU, 2024 |
| People with bank savings >$1,000 | ~2.1 billion | World Bank, 2023 |
| Unique wallets active in DeFi | ~7 million | Dune Analytics, Q4 2024 |
| Adoption gap | 99.67% of potential users don't use DeFi | Own calculations |
| DeFi TVL vs. global savings | $47B vs. $90 trillion | DeFiLlama vs. OECD |
| Penetration | 0.05% of global savings |
Why do so few people use DeFi?
A ConsenSys study of crypto users (2023, N=15,000) reveals key barriers:
Too technically complex
████████████████████████████████████████ 68%
Fear of losing funds (error, hack, seed phrase)
███████████████████████████████ 54%
Don't understand costs (gas, slippage, fees)
████████████████████████ 47%
Don't know which protocol to trust
████████████████████ 39%
Process requires too many steps
████████████████ 31%
This isn't an education problem. This is a UX problem.
Most people understand the concept of "higher returns" and "decentralization." The problem is that actually executing the first operation requires developer-level technical knowledge.
Technical problem
Software Layer
DeFi is distributed, technical, and costly to operate. For most new users, the barriers include:
wallet setup and key management
protocol selection
understanding network costs (gas)
cross-chain bridge risks
There is a lack of a single, comprehensible "window" guiding users through the process – from onboarding to allocating funds to selected strategies – while maintaining self-custody and full awareness of costs and risks.
Users expect predictability (e.g., rewards settled in USDT) and transparency, but without the need to master technical details for each network and protocol.